Hover Ads, Floating Ads, Slide-In Ads...call them what you will, they are all highly effective forms of ads that avoid being blocked by pop-up blockers.

Many ISP's and software providers are supplying software and toolbars that have in-built pop-up blockers. The default setting for many is that pop-up blockers are already turned on, so millions of people are installing pop-up blockers without even knowing it.

Even the largest corporations are now learning that Floating Ad software enables you to reach thousands of potential customers that would otherwise have missed your ad.

The fact is, smart Internet Marketers are profiting off this incredible advertising method whilst their competition has rolled over and 'died'.